- Average payment per click on a Google ad is $.54.
- Nearly 17% of searches end in a click on an ad.
That's right. Every search you do on Google generates nearly a dime of revenue for the company.
Impressive numbers. And they're only expected to go higher as demand for internet advertising increases.
Google has firmly established that relevant, useful, and unobnoxious advertising can be stunningly lucrative.
Update: John Battelle reports that the latest numbers (Oct 2005) from Google show a 33% increase, now $0.12 per search. Impressive.