Findory launched our personalized advertising engine today.
This early version is built on top of Google AdSense, but these are not normal AdSense ads. They are not targeted merely to the content of the page, but to the individual behavior of each reader.
For example, my personalized Findory front page right now is showing me ads for load balancers and networking equipment. If I load the home page again, it then shows me ads for help with filing patent applications. These ads are unusually relevant and useful for AdSense ads, a good match to my specific interests in business and technology.
Other examples across Findory are also interesting. The top ad when I looked at Findory's page for the popular weblog InsideGoogle was an ad for Google Enterprise Solutions. The ads for a news search on "Star Wars" were appropriately related to Star Wars. The advertising on our science news page included products for science teachers.
Just as Findory's personalization engine matches content to interested audiences, our personalized advertising matches advertisements to interested people. After all, at its best, advertising is a form of content. It is useful when it is relevant. When it is not relevant, it is annoying. We firmly believe advertising should be useful, not annoying.
At Findory, we launch early and often. Our advertising is no different. This release is an early, first step for our personalized advertising engine. As we learn more, we will refine our algorithms, enhance the personalization, and improve the relevance. We will make advertisements helpful and useful to our readers.