I have posted graphs of the traffic for Findory.com every quarter for the last couple years (     ). As you can see from those previous posts, for the first two years, Findory had rapid, exponential growth.
The Q2 2006 numbers are in. Unfortunately, the growth Findory has seen in the past has stalled.
Frankly, it is hard to describe this as anything short of dismal. Not only did traffic drop in Q2 2006, it dropped slightly below the level of Q4 2005. I am very disappointed.
What was the reason for the drop? A major factor appears to be a large decline in referrals from other web sites. In particular, traffic to and through Findory Inline and Findory's RSS feeds and API decreased by 30-40% this quarter. Referrals from search engines (e.g. Google, MSN, Yahoo) also dropped by about 30%.
The surprising thing about these numbers is that they come at a quarter when Findory had some remarkable successes. In this quarter, Findory was mentioned in the Wall Street Journal and in PC World (excerpts on the Findory Press page). Findory even was compared favorably to Google News ("[Google's] recommendation engine seems less intelligent and transparent than Findory's" -- PC World), a remarkable achievement for a tiny startup.
Also in this quarter, Findory launched a new interface, Findory Mobile, that delivers a personalized selection of news and weblog headlines to your mobile phone. Findory Mobile is the only news site designed for mobile devices that selects and recommends articles based on the articles you read on your phone.
And, just a few weeks ago, Findory launched Findory Podcasts and Findory Video. While there are other directories of podcasts, Findory Podcasts is the only one that recommends podcasts based on what you listen to. Findory Video recommends videos by paying attention to what videos you watch, taming the usual sea of crud you see on YouTube and Google Video by surfacing videos that are likely to be of interest.
Looking forward to the next quarter, I plan on focusing on expanding Findory's crawl in all product lines and making iterative improvements to the personalization in the newer features: podcasts, video, mobile, web search, and advertising.
Although it is a frequent requests from Findory readers, I am afraid Findory will not be able to offer support for non-English languages, mostly because of the cost of adapting the analyses supporting Findory's personalization to non-English languages. As much as I would like to expand internationally, Findory is a tiny, self-funded company, and it cannot bear the cost.
The latest traffic numbers are disappointing, but Findory's mission remains unchanged. Information overload must be tamed. We must seek relevancy. The useful and interesting must be surfaced. Findory will help personalize information.