The right way to do personalization is to prove you're useful first. Personalization is just a tool. If a new tool doesn't work better than the old tool, it's useless. There's no reason to use personalized education unless it works better than unpersonalized education. A tool needs to be useful.
Teachers are already overworked and, after having been burned too many times on supposedly exciting new technologies that fail to help, correctly are cynical about tech startups coming in and demanding something of them. If some tech startup isn't helping a teacher get something done they need to get done, it's a bad tool and it's useless.
Parents are leery of companies who say they only want to help and what corporations are doing with the data they have on their children, correctly so given all the marketing abuses that have happened in the past.
Kids don't want more boring busywork to do -- they get enough of that already -- and don't see why anything this company is talking about helps them or is useful to them.
If a company wants to succeed in personalized education, it should:
- Be useful, noticeably raise test scores
- Not require additional busy work
- Be optional
- Have no marketing whatsoever, only use data to help
I would like to see a company use the existing standardized tests required by several states, analyze the incorrect answers to identify concepts a student is not understanding, and then print short worksheets targeting only those missed concepts for teachers to hand out to each student. The worksheets would be free and arrive in teachers' mailboxes. If the teacher doesn't want to hand them out, that's not a problem, but test scores go up for the classrooms where the teachers do hand them out. So, even if most teachers don't hand them out at first and most students throw them away at first, over time, more and more teachers will start handing them out and more and more students will do them, as only helps those who do.
In both of these examples, a startup could set up from the beginning to run large scale experiments, showing different problems to different students, and learning what raises test scores, what designs and lesson lengths cause students to stop, what concepts are important and which matter less, what can be taught easily through this and what cannot, what people enjoy, and what works.
When a company comes in and says, "Give us your data, teachers, parents, and kids, and do all this work. Maybe we'll boost your test scores for you later," they're being arrogant and tone-deaf. Everyone responds, "I don't believe you. How about you prove you're useful first? I'm busy. Do something for me or go away." And they're right to do so.
There likely is a way to do personalized education that everyone would embrace. But that way probably requires proving you're useful first. After all, personalization is just a tool.