tag:blogger.com,1999:blog-6569681.post113656859940657044..comments2024-03-24T10:38:16.997-07:00Comments on Geeking with Greg: A Google personalized TV ad engine?Greg Lindenhttp://www.blogger.com/profile/09216403000599463072noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6569681.post-1136577062190704892006-01-06T11:51:00.000-08:002006-01-06T11:51:00.000-08:00I see what you're saying, Shelly. You're thinking...I see what you're saying, Shelly. You're thinking that personalization could pigeonhole people, never showing them anything new.<BR/><BR/>The point of personalization is exactly the opposite, to aid discovery, to help people find stuff they probably wouldn't find on their own. In well designed systems, pigeonholing is avoid by not limiting to narrowly defined interests and by supplementing the selections with experiments to learn about new interests.<BR/><BR/>The key is to make sure the personalization reaches beyond the obvious and into the surprising. If you do that, personalization reveals the full breadth of the options available and enhances serendipity.<BR/><BR/>Personalization helps focus people's attention on what is interesting, but that focus always should be on discovering the new, not repeating the old.Greg Lindenhttps://www.blogger.com/profile/09216403000599463072noreply@blogger.comtag:blogger.com,1999:blog-6569681.post-1136574707416991592006-01-06T11:11:00.000-08:002006-01-06T11:11:00.000-08:00I get ya re targeted Google advertising and the mu...I get ya re targeted Google advertising and the much higher $paycheck based upon a more specific demo for THAT product.<BR/><BR/>But if all we were ever exposed to was what we only liked, we'd all still be playing with LEGOs as our favorite toy and eating crustless PB & jelly sandwiches. It's exposure to the new, the different, the obscure that makes us yearn for something, anything other than a daily rote of nose to tail living and cultural stagnation. Why watch a PC ad when I already own a typewriter? Why subscribe to Verizon Wireless when I already have a telephone? Why should I go on a Carnival cruise if I have a backyard with the baby's pool? Why fly American Airlines when I own a Buick and the highways are free? Why but Kleenex tissues when I wear longsleeve shirts? Why patronize Lens Crafters when I can squint for free? Why buy a Budweiser when I already drink milk? Why go to Disney World when I have a YMCA? Why take Zocor when I already cut back on my pizza & burgers? Humphrey Bogart, John Garfield, James Cagney, Clark Gable . . . who? And what is Turner Classic Movies anyway? I only watch "in color." <BR/><BR/>Targeted ads narrowcast and limit exposure to new exciting, and disappointing, products and services.<BR/><BR/> . . . if your old girlfriend didn't dumped ya, you would have never met that woman who became your wife nor had those terrific, if not expensive, children!Anonymousnoreply@blogger.com