tag:blogger.com,1999:blog-6569681.post116127931455213962..comments2024-01-15T13:17:33.771-08:00Comments on Geeking with Greg: AdSense will not do behavioral targeting?Greg Lindenhttp://www.blogger.com/profile/09216403000599463072noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-6569681.post-1161313347465349572006-10-19T20:02:00.000-07:002006-10-19T20:02:00.000-07:00Oh! Ya..definitely Google is making a whole lot of...Oh! Ya..definitely Google is making a whole lot of money.. But, I am wondering about the companies who are paying Google.. Ofcourse they are not dumbers to pay Google billions .. I just wanted to know some example numbers to get a sense of whats happening..Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6569681.post-1161312938775020792006-10-19T19:55:00.000-07:002006-10-19T19:55:00.000-07:00Shirish - I used to have the same question as I ra...Shirish - I used to have the same question as I rarely click on any ads. However, because of the large volume of traffic, a very small amount of clicks will still translate to nice profit. You might want to go view the Google video on AdSense in one of Greg's recent posts.<BR/><BR/>Interestingly, two days ago I was searching using Google for commerical solutions that are based on Lucene, and the ads were more relevant than any of the top-ten hits.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6569681.post-1161298746412677212006-10-19T15:59:00.000-07:002006-10-19T15:59:00.000-07:00Shirish--How about the $10 billion in annualized r...Shirish--How about the $10 billion in annualized revenue that Google just posted. I'd say a few people are clicking.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6569681.post-1161297299920751722006-10-19T15:34:00.000-07:002006-10-19T15:34:00.000-07:00Ok.. Whole lot of people might kill me on this (in...Ok.. Whole lot of people might kill me on this (including greg).. but, I really want to know (some statistics, may be) how many people would actually click on these "personalized" and "behavioural" ads and buy some stuff. For example, I never clicked on any Ad that is displayed on google search page or any other web page that I visited. I might be dumb enough not to cash on such Ads tagetted to me but I want to know how many users really bought something and how many companies benefited from this. A real statistic would help me in getting my fingers straightend.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6569681.post-1161285929097567552006-10-19T12:25:00.000-07:002006-10-19T12:25:00.000-07:00I agree, Anonymous. The trick is to get ads that ...I agree, Anonymous. The trick is to get ads that are well targeted to the context and history.<BR/><BR/>Amazon Omakase is not there yet, but is an impressive step in the right direction. The fine granularity of their behavioral targeting is unmatched by any other effort, but they do need more work to make sure the ads are appropriate and relevant given the context and the user's current state of mind.Greg Lindenhttps://www.blogger.com/profile/09216403000599463072noreply@blogger.comtag:blogger.com,1999:blog-6569681.post-1161285539695696392006-10-19T12:18:00.000-07:002006-10-19T12:18:00.000-07:00two points.(a) amazon's relevancy goes to the dogs...two points.<BR/><BR/>(a) amazon's relevancy goes to the dogs<BR/>pretty quickly when you do a bunch<BR/>of gift purchases ... i get some<BR/>pretty wacky recommendations if<BR/>i buy some random gifts or even<BR/>browse around in categories that<BR/>i'm not normally interested in.<BR/>so the relevancy of behavior targeting<BR/>may be restricted to pretty<BR/>short time ranges, in which case<BR/>the content being viewed or<BR/>the search session might be as<BR/>useful for targeting as short-term<BR/>behavior.<BR/><BR/><BR/>(b) if behavioral targeting produces ads that are not connected to a<BR/>search term or page content, then<BR/>not only can they be pretty irrelevant, but they might<BR/>border on creepy and intrusive. instead of<BR/>showing ads targeted to what a<BR/>user is interested in right now,<BR/>you might be targeting something<BR/>that they did earlier in the day<BR/>or last week or at some random point in the past. they might start<BR/>wondering why, and resenting, that<BR/>the purchase of an espresso machine at amazon is following them around the web when they see ads for a coffee grinder on a slashdot article about net neutrality. behaviorally relevant but contextually irritating and creepy ...Anonymousnoreply@blogger.com