tag:blogger.com,1999:blog-6569681.post6051776433837415579..comments2024-03-29T05:14:10.903-07:00Comments on Geeking with Greg: Who cares about grandma?Greg Lindenhttp://www.blogger.com/profile/09216403000599463072noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-6569681.post-2517514413305374102007-11-28T18:39:00.000-08:002007-11-28T18:39:00.000-08:00I think we should also consider the amount of inte...I think we should also consider the amount of internet usage - if the power users are "webworkers", then this makes sense. Maybe grandma spends only one hour a day or even a week just to check her grandchildren's photos and search for a thing or two...<BR/><BR/>-- Swaroop<BR/>www.swaroopch.comSwaroop C Hhttps://www.blogger.com/profile/13380148274005184709noreply@blogger.comtag:blogger.com,1999:blog-6569681.post-61929612790731926192007-11-26T09:44:00.000-08:002007-11-26T09:44:00.000-08:00It is indeed interesting. (By the way.. sorry to s...It is indeed interesting. (By the way.. sorry to see Findory go !). <BR/><BR/>There are clear signs that more and more people ignore ads. Generation Y, cannot be reached that easily with ads but need more involvement. OK so is it such an unfair assumption that power users would be the ones ignoring (certain type of) ads most ? <BR/>In search how trusted are ads ? Compare social networks: packed with ads, easily ignored. CPM very low. <BR/><BR/>So I think your point is correct: inexperienced users will probably not be so sophisticated in their behavior and therefor ads could have a higher clickrate, if even by accident. <BR/><BR/>Second: it becomes a self-fulfilling prophecy. I remember similar stories about adoption rates of internet banking (in Holland, I am Dutch). It's massive at the moment and very secure. Back then.. people didn't trust it, it was assumed the youth would pick up first, marketing reached out to the youth and guess what: highest penetration rate was amongst the youth. UNTIL you calculated rate/marketing $. Then it was a different story. My point being: if you focus on the power user and do not experiment with the "long tail" (I know overused but still), who knows what untapped markets you can reach.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6569681.post-24169142448439737402007-11-19T11:08:00.000-08:002007-11-19T11:08:00.000-08:00That data would indeed be interesting to come by. ...That data would indeed be interesting to come by. <BR/><BR/>Given that no engine is likely to release this info, however, maybe we can approximate it? What I mean is, at Amazon, did you see a correlation between power users (either folks that searched a lot, or folks that purchased a lot) and their proclivity toward clicking "Amazon recommends" related items?<BR/><BR/>I am not asking for any proprietary info, of course. And maybe these situations (web search and product search) are not completely analogous, because what you are doing with recommendations is almost the opposite of searching: bringing items to a user's attention that they might not even have known existed, and would therefore have never searched for, on their own. <BR/><BR/>But if it is possible to draw comparisons, it would be interesting to know whether the power users on Amazon tended to know what they are doing with their searches, and therefore rarely click recommendations, and vice versa (i.e. whether grandmothers tended more to click recommendations).<BR/><BR/>This might give us a way of approximating your questions above.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6569681.post-83839633517273882482007-11-18T12:18:00.000-08:002007-11-18T12:18:00.000-08:00Interpreting such figures is tricky because two co...Interpreting such figures is tricky because two courses of action are possible.<BR/><BR/>1. Make search better for the power users because they generate the money.<BR/><BR/>2. Forget the power users because they're already good customers. Figure out how to make the other 80% more profitable.<BR/><BR/>Thoughts?Anonymousnoreply@blogger.com