Update: Google has announced their IPO. Interesting that they're using a non-traditional auction designed to allow the general public access to the IPO shares. This method should be better for almost everyone by generating a real market in the IPO shares instead of the more traditional technique of allocating the IPO shares to insiders.
Update: Excellent quote from Lawrence Ausubel from U of Maryland on the Google IPO dutch auction (from a NYT article).
- You should be relatively indifferent about winning or losing the I.P.O. auction, because if Google does what you expect and selects the I.P.O. price to be the true clearing price, you will have the option to buy at essentially the same price the next day.