Bezos on A9

John Battelle gives a teaser from an interview he had with Jeff Bezos. The teaser has yet more hints that A9 intends to pursue personalized search:

... As I was pushing to understand Amazon's long-term interest in A9 ... [Bezos used] the term "discovery" as an umbrella term which incorporates search ... What's discovery? ... It's search plus what happens when the network finds things for *you* - based on what it knows of you, your actions, and your inferred intent. Inferred intent? How might the network be smart enough to do that? Ay, there's the rub.