- Enhancing personalized results is a large near-term goal for Web search.
"Our challenge is to read a user's mind," says Daniel Read, vice president of product management for Ask Jeeves. It's an intriguing challenge, given that most Web searches today still contain just two to three words.
There's a brief mention of implicit vs. explicit personalization in the article. While it's true that implicit personalization is hard, working from sparse and noisy data, the article missed the major issue with explicit personalization: Most people won't do it. It takes work. People don't want more work. The entire point of personalization is to make things easier.
There's also a brief mention of privacy, something that can be handled by making users anonymous.
Personalized web, news, and blog search on Findory is fine-grained, implicit, and anonymous. We keep our eye on the goal, helping searchers find what they want quickly and easily.
[via Gary Price]