Findory interview

I did an interview a while back with Search Lounge about Findory.

Here's an excerpt on finding relevant articles in weblogs:

The real issue with weblogs is finding good content. Weblogs are self-published. No publisher means no filter. That’s a good thing and a bad thing. It’s good because it opens the floodgates for so much new content. It’s bad because those filters are sometimes useful, helping readers differentiate useful from useless. This problem will only get worse and worse as the blogging phenomenon accelerates.

Findory is all about relevance. In a sea of information, how do you surface what people need? Current web and weblog search engines all use the same relevance rank for all searchers, but not everyone has the same definition of relevance. Findory learns your interests –-- what is relevant for you –-- and surfaces that content.

We need to expose the long tail of weblogs articles, surfacing the interesting posts buried in the less popular, largely unknown blogs. There's so much useful information out there. We need to help people find it.