Feeds drive traffic

Christine Mohan (Director, NYTimes.com) talks about how RSS drives traffic to the newspaper's website

NYTimes.com's RSS feeds generated 4.5 million page-views on the site in January. RSS is an efficient traffic driver that complements other distribution deals we have with top portals, ISPs, and aggregators like Moreover Technologies. RSS users also represent a news-hungry, influential audience for NYTimes.com.

RSS feed are essentially advertisements for the newspaper's content. Newspapers that fail to publish feeds are dropping valuable traffic on the floor.