- While Google was busy becoming what Yahoo! used to be, Yahoo! has become what AOL should have been.
Google is on its way to Redmond to battle Microsoft later this decade, while Yahoo! is going Hollywood.
In the same article, Yahoo CEO Terry Semel talks about Yahoo's focus on increased customization and personalization:
- Customizing the site down to the neighborhood level will make it more appealing to users and indispensable to advertisers. "If you are looking for a plumber or a pizza parlor, you don't want one 3,000 miles away," Semel says. "You want your search to be customized just for you."