- The future ... won't belong to either mass or micro players, but rather to consumers who will increasingly tailor their information gathering to their needs and tastes. "The future is going to be 'my media'."
Customers do want information tailored to their needs and tastes. But, if any work is going to be done, it's going to have to be done by a computer, not a person. People expect you to just make the right thing happen.
[via Search Engine Watch]