Saturday, February 25, 2006

Amazon and personalized ads

In a Red Herring article, "Amazon's A9 Mystery", the author asks:
What's stopping Amazon from capitalizing on a system for pairing data on consumer buying habits with search engine-powered ads?
Good question.

See also my previous post, "Amazon version of AdSense?"
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1 comment:

  1. AnonymousFebruary 27, 2006 at 12:28 AM

    Perhaps privacy is a big consideration there. Even if you make opt-in a requirement, there might be greater privacy related concerns on the Amazon side there. However, I still think that one of these ad networks (Google, yahoo, Amazon...) will open the pandora's box and try this strategy sometime soon...

    You can check out this post where I discussed these on my blog: NeoMarketing.TV: Whats wrong with adsense and google.php

    Onur Kabadayi

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