Where will search go in the future?When I was at Amazon working on personalization, we used to joke that the ideal online bookstore would be very simple. It would display a giant picture of just one book, the next book you want to buy.
Many of the major companies are now investing in "personalized search," [Dr. Valdes-Perez] said, using a record of which sites a user has visited to help tailor their future searches .. [and offer] direct answers to people's questions ...
A big challenge there, he said, is to design a system that will understand what kind of information a person wants about a particular subject.
In general, an ongoing goal of search is to make it "smarter" so we can be "dumber" -- to develop software that will do the hard thinking for us.
"There's a quote I used to have on my home page at CMU that says 'Society advances by reducing the number of tasks that require thought.'
"You can accomplish much more by applying your thinking time to higher level stuff."
Yes, that is a bit too much. But, I think the point Raul makes is clear. People do not want to spend time thinking about searching. They want to get what they need and go.
The prize in search will go to those that help people get what they need quickly, effectively, and effortlessly.