Findory's Q3 traffic numbers are in. The good news is, after a dip, there is a modest increase from the previous quarter. The bad news is that, after exponential growth for two years, Findory's traffic now appears to be flat.
The flat traffic almost certainly is due to lack of resources. Findory remains a self-funded, small startup. That provides a lot of flexibility, but limits the company's ability to address larger projects.
In particular, Findory has not had the resources to address big opportunities such as international expansion, licensing deals, personalized web search, improving our feed reader and customization options, or creating a behavioral advertising network using Findory's personalization.
Findory also has lacked capital for traditional marketing; our advertising budget is not perceivably different than zero. This has limited Findory's ability to reach out to the mainstream audience it seeks.
It is a challenging question what to do next. Growth clearly requires additional funding for Findory. But, those additional resources create some opportunities and come with constraints that limit others. The company is at a choice point that requires some careful thought.
By the way, I have received some advice to stop posting these traffic numbers since they now may be viewed negatively. While I agree that is a concern, I think that it is best to be transparent with this kind of data. I will continue posting Findory's traffic stats every quarter.
See also my previous posts (      ) about Findory's traffic over the last several quarters.