[Personalization is] one of the biggest relevance advances in the past few years.See also excerpts from a few recent articles by Search Engine Land columnist Gord Hotchkiss in my earlier post, "Personalization, Google, and discovery".
Personalization doesn't affect all results, but when it does it makes results dramatically better.
Tuesday, May 01, 2007
Personalized search yields dramatically better search results
Greg Sterling at Search Engine Land, in his article "iGoogle, Personalized Search and You", quotes Google VP Marissa Mayer as saying:
Posted by Greg Linden at 2:32 PM