Chris Zaharias asked:
Where you think Amazon still has opportunities to improve their game?I said:
Looking at the bigger picture, I think it is hard to say that Amazon is anywhere close to done. The experience of shopping at Amazon is hardly effortless, full of discovery, or even all that pleasant.What do you think? How do you think online shopping be improved? Are there things Amazon should be doing that they are not?
Going to Amazon should be like walking into your favorite store, the nearest shelves piled high with things you like, everything you don't need fading into the background.
When you walk up to an item, everything you need to quickly evaluate it and decide whether to buy it should float to your attention.
Buying should be effortless, a couple clicks at most, with no unpleasant surprises (such as hidden shipping charges, delays, or belated out of stock e-mails).
Amazon has taken some steps toward that vision, but is a long way from there.