My favorites, first on Web advertising:
I am married with a house. Why do I see so many ads for online dating sites and cheap mortgages?Then on Facebook:
Should I be happy that I see those ads? It means Internet advertisers still have no idea who I am.
As my number of Facebook friends inevitably expands, with second and third-tier acquaintances and complete strangers joining my network (I am too nice to deny them), doesn't the value of my "social graph" decline?On a related note, Saul Hansell has some "New Questions for a New Year" with some harsh thoughts on the search giants, including Google's inability to "create a significant advertising business for any format other than text ads", Yahoo's failure to become "the best company to work for" which is leaving them with nothing but "a site that is just an old habit in need of changing", and Microsoft's need to go "through MSN and Windows Live with an honest assessment of their business prospects" and determine "how many of the new initiatives" are "rational" investments. As for MySpace, Saul snipes, "Does anyone care anymore?"
If Facebook users routinely say they ignore the ads on the site, how has the company become so valuable?
If Internet supremacy is inherently ephemeral ... why isn't their inevitable declines baked into the stratospheric valuations of today's online leaders?