When you talk about the Internet growing to 225 million sites, you've got to ask: Who's parsing all that? How do you make sense of all that stuff?Please see also my June 2009 post, "Yahoo CEO Carol Bartz on personalization", for more on Yahoo's vision of recommending information.
I mean, who has time to wander all over the Internet?
Tomorrow's Yahoo! is going to be really tailored. I'm not talking about organization — organizing means that you already know what you want and somebody's just putting it in shape for you. I'm talking about both smart science and people culling through masses of information on the fly and figuring out what people want to know.
We will be delivering your interests to you. For instance, if you're a sports fan but have no interest in tennis, we won't show you tennis. We would know that you do things in a certain sequence, so we'd say, "Here's your portfolio. Here's some news you might like. Oh, you went to this movie last week, here's some other movies you might want to check out."
I call it the Internet of One. I want it to be mine, and I don't want to work too hard to get what I need. In a way, I want it to be HAL. I want it to learn about me, to be me, and cull through the massive amount of information that's out there to find exactly what I want.
[Esquire article found Nick Carr]