Jeff Bezos frequently says that he wants Amazon "to be the place to find, discover, and buy anything you want online."
The head of MSN says that he wants MSN to be the place where customers can "find, discover and experience whatever they want online."
I normally take vision statements as the garbage they usually are, but I find this parallel to be intriguing. The focus on "discovery" is particular interesting. Personalization, particularly Amazon.com-style personalization, seems to be a major focus for MSN.