Saturday, July 17, 2004

Forrester Research picks Yahoo

Forrester Research predicts that use of Yahoo Search will exceed Google in Q1 2005. George Colony, Forrester chair and CEO points out that:
    Great search site has three components: personalization, presentation, and quality of service. Of all the search engines out there, Yahoo is the only player that gets all three.
I'm not sure I agree that Yahoo is as good as Google on presentation or quality of service. But, Google's attempt so far at personalization has been weak. Yahoo clearly considers ([1] [2]) personalization to be the way for them to compete.

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