Innovative recruiting from Google

A billboard on 101 near Palo Alto says nothing but:

{ First 10 digit prime in consecutive digits of e }.com

As described by Rupert Goodwins at ZDNet UK, solving this puzzle lead to another harder puzzle, then a page for jobs at Google.

Cute idea. Clearly it grabbed attention. I'm not sure the scheme will actually meet the goal of generating high quality resumes though. First, the selection criteria of solving these kinds of puzzles doesn't seem like a strong match with finding smart, talented people who will succeed at Google. Second, now that the final page is public knowledge, the filter, such as it was, is gone.

Nevertheless, you have to admire the creativity.