Feedster and My AOL

Feedster announces a deal with AOL to power feed search and subscriptions on the new My AOL. Congrats, Scott and Scott!

Chris Sherman posts a detailed review of My AOL. An excerpt on the threat to Yahoo:

In launching the My AOL portal, AOL has taken another step toward demolishing the "walled garden" of content the service has been known for .... The launch of My AOL is a direct shot over Yahoo's bow .... AOL now offers a compelling alternative for a start page for many people.

I like the way My AOL focuses on casual users, providing a nice default page and making it easy for people to do small and quick customizations. MSN's start.com/3 seems to have a similar approach.