Personalization and Google's mobile strategy

A BusinessWeek article explains "Why Google's Going Mobile", including this tidbit on Google's "overarching mobile strategy":

The phone is not the PC. It's about creating the right experience for the mobile user, so they can find exactly what they want, quickly and efficiently.

People search differently on mobile phones; they don't browse as much, as PC users do, for example.

We also focus on personalization. The phone is a very personal device you don't share with your spouse or your children like you do the PC at home. How can we make this interaction even more personal?

See also my previous post, "More on Google Personalized Search".

[Found on Findory]