In 2006, the focal point for the future of search has shifted dramatically. The search box is going beyond the desktop to evolve into a ubiquitous engine that matches both content and laser-targeted marketing to our desires ...Search should be a matching engine. Not everyone agrees on how relevant a particular page is to a particular search. Search should match each person's interests and desires to relevant content. Relevance rank should be specific to each searcher's perception of relevance.
The longstanding hope of personalized search is starting to bear fruit. For example, Google's News page now recommends stories based on a searcher's click history.
"The writing is on the wall. Behavioral targeting and demographic profiling will be the next layer in search," [MoreVisibility EVP Danielle Leitch] says, pointing to MSN's plan to include both options in AdCenter.
Yahoo hopes to ... tweak and target results so they account for subjective qualities like trustworthiness and personal taste. As search becomes the interface for a wider range of content, especially video, merging it with a recommendation engine may be as important as tagging video.
Consumers want relevant answers, not "search results," adds Pankaj Shah, CEO, 4Info ... "The differentiators will be how personalized [mobile search] is." For example, "answer engines" that send relevant results and learn from user histories ...
See also my previous posts, "Perfect Search and the clickstream" and "My 2006 predictions".