I was surprised to see such low market share for Google Maps (13% of Mapquest) and Google News (30% of Yahoo News) in this Hitwise data.
Given that Google is the dominant web search, I expected prominent placement of Google Maps and Google News at the top of Google web search results to cause more people to switch.
For example, I normally end up at Google Maps because I lazily drop addresses into Google web search, then click on the first link I see. I would have thought more people would do the same.
I wonder what is driving all the traffic to Mapquest. Are people going there directly any time they need a map? Or is it partnerships with websites? What is supporting Mapquest's high market share?
[via Richard MacManus and Niall Kennedy]
Update: Richard MacManus also points to ComScore numbers that show Google's overall web search market share is growing.
Looking at the slower progress in the verticals, Richard argues, as some have in the comments to this post, that the low Google market share because the products have only been around for a couple years. I agree, but it is still surprising to me that prominent placement at the top of Google web search results is not causing more rapid adoption of Google Maps and Google News.