Personalization and reinventing bbc.co.uk

The BBC recently ran a contest to redesign the BBC home page.

Many of the entries feature implicit personalization. For example, the design notes for the winner of the contest say:

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3) Being able to personalize around your interests.
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5) Finding people with similar interests.
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9) Slanting the bias of the page towards the user and his content, his world in the BBC.
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Here is a direct link to a thumbnail image of the winning design.

Several of the runners-up also envision an automatically and implicitly personalized page for the BBC.

It is interesting to see widespread interest for implicit personalization for major portals like the BBC. Perhaps we might even get Yahoo to do it?