- Amazon.com has grown from a small bookseller to a place where you can literally find discover and buy almost anything. As we have grown, we have learned key lessons by leveraging the data that our customers provide to us: where they click, what they search for, and what they buy. I will go over the evolution of our software platform from the early days to today. I will then highlight several areas across the company where we use data in interesting ways that reveal very rich yet unintuitive behavior.
Update: The archive for this talk is finally available. I watched the first part of it live, but then got booted off because of heavy traffic. Guess it was a popular talk. I'm looking forward to watching the rest of it.
Update: The talk was surprisingly light, more of an introduction to Amazon and its features than a technical talk about data mining. The section on A/B testing (the tests used to determine the impact of design changes and new features) was good and might be particularly interesting to many. There also was a quick overview of some personalization features and supply chain optimizations.