Ideas from MSN Search Champs

Robin Good wrote up a long summary of the recent MSN Search Champs, an advisory session for which Microsoft pulled together some of the top people in search. The most interesting part is the "key recommendations". Here's an excerpt:

• Relevancy is key.
• Allow a high degree personalization of results is critical.
• Improve on what we have come to expect from Amazon search results, recommendations and ratings is key to the future search.
• Provide the ability to refine search results is highly desirable.
• History of search activity, results, access and preferences is very valuable.

Yes, it's personalized search, personalized search, and personalized search.

[Thanks, Search Engine Watch Blog, for the link]