Innovation and execution

Emergic.org has a great quote from a Fast Company article on execution:

Never is execution more important than when innovation is at the heart of a strategy.

That is because innovation always involves treading into uncertain waters. And as uncertainty rises, the value of a well-thought-out strategy drops. In fact, when pursuing entirely new business models, no amount of research can resolve the critical unknowns. All that strategy can do is give you a plausible starting point. From there, you must experiment, learn, and adapt.

Uncertainty requires iterative execution, learning about the space and adapting constantly.

[via NW Venture Voice]