Ask Jeeves EVP Tuoc Luong says that they are considering making Ask Jeeves Desktop Search open source, partnering with the Mozilla Foundation, and releasing a branded version of the Firefox browser.
I like the idea of making Ask Jeeves Desktop Search open source. With the flood of desktop search applications, releasing the source for Ask's product is a way to spur adoption and continued innovation.
As for a branded version of Firefox, I'm skeptical about how many people would download it, but any users it had probably would tend to come to Ask Jeeves frequently.
Google recently embraced the Mozilla Foundation as well, hosting the default Firefox start page and paying the salaries for two of the lead developers.