Yahoo, the long tail, and personalization

Havi Hoffman has some interesting tidbits on personalization in his post on the Yahoo Search Blog.

The mainstream is not the only stream. There's room now for babbling brooks, crooked creeks, and tributaries where trends pick up momentum before they flow downstream. There's an audience for many voices.

We all need long-tail tools that support self-expression, personalized search, recommendations, and trust.

The long tail is a sea of voices, all seeking an audience. Exposing the long tail is about matching voices to audiences, helping people discover the rare and unusual.

Personalization exposes the long tail. It learns your interests, digs deep, and surfaces the gems from the internet's cacophony.

Fantastic to see Yahoo thinking about personalized search and recommendations in the long tail.