$.28 per page view would be pretty remarkable, so I investigated. It appears to be true. In Yahoo's Q2 conference call slides (PDF), they say they got 3.14B page views in Q2 2005 and made $875M in revenue.
That's $.28 per page view. Impressive.
Seven months ago, it made a bit of a splash that Google was earning a dime per search. Yahoo's current numbers of $.28 per page view is quite a bit of progress on top of that. It appears the potential to monetize traffic with online advertising just keeps getting better and better.
Update: Umm... No, they don't.
In the comments to this post, Henrik Torstensson points out that the 3.14B page views is per day, not per quarter, so the revenue per page view is closer to $0.003. John Battelle, in his post, quoted Safa Rashtshy as saying $.28 "of revenue per average daily page" which I then misinterpreted.
Sorry, folks, my mistake. I got this one totally wrong.