This is going to be a tough year for Amazon.See also my earlier post, "Innovation and learning to love destruction", where I said:
It is multiple companies in one -- an online retailer, an analytics company, a web services firm, etc. -- and other longer it tries to be all things (it is up to 38 categories in retail alone) the more likely it becomes that the eventual disentanglement of all these overlapping commitments becomes unpleasant to all concerned.
Amazon.com, for example, has 63 links on their "all product categories" page, a confusing mess that paralyzes anyone looking for a book or DVD with irrelevant and useless choices.See also my previous post, "Doubling down at Amazon.com", about Amazon's commitment to web services and the reaction from Wall Street.
Why do all these continue to exist? Why do Auctions and zShops hang around for years after they failed to attract an audience? Why do detail pages accumulate more and more "exciting new features" until I cannot find the customer reviews anymore under the sea of crap?