Personalization, localization, and remote storage

Googler Matt Cutts -- when asked "Where do you see Google going in the next 3-5 years?" -- said:

In my own opinion – personalization, and localization. Also if you have your data, you can store it at Google.

Google's ambition to organize the worlds information, this is really where it's going.

See also my previous post, "Google expands personalization".

For more on local search, see also a couple of my previous posts -- "Local search is hard" and "Newspapers should own local". Don't miss the comments by former Director of Yahoo Local Ali Diab on the first of those posts.

For more on storing all your data at Google, see Philipp Lenssen's post, "Google Gdrive Client Leaked", and my post, "In a world with infinite storage, bandwidth, and CPU power".