Thursday, February 01, 2007

Google Q4 2006 call and personalization

There are a few brief mentions of personalization in the Google Q4 2006 Earnings Call. First, Eric Schmidt said:
Our commitment is to provide the most relevant information across the board in a personalized and targeted way across any device.

What you want, when you want it and how you want it.
Later, Larry Page said:
We're very excited about personalization ... We're starting to really get very healthy usage [of the Google Personalized Home Page] ... I think we've got a lot more growth in store.

Also the quality improvements we get with personalized search are also quite significant.

So I think overall, I think we're very excited about personalization.
Larry also suggested that Google's personalization and recommendations features will be more visible and more widely applied in the future.

[Thanks, Jeremy, for pointing out the transcript]

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