Voluntary vs. mandatory registration

Steve Outing continues the discussion on mandatory registration at newspaper websites and points to Findory News as a good example of voluntary registration.

Poynter E-media Tidbits is read by many people in the newspaper industry. I'm hopeful that discussions like this might convince many traditional newspapers to switch to voluntary registration. Mandatory registration is an annoying hurdle that repels readers, loses traffic, and reduces advertising revenues. Using techniques such as geolocation and personalization, newspapers can target advertising more effectively, drive traffic, and increase revenue without requiring registration.