Findory's newest feature, Favorites, makes it easy for readers to easily see their favorite news and weblog sources.
For example, on the BBC page, clicking the "Add Favorite" button at the upper right will put a link to BBC articles in your "My Favorites" list. You can also mark weblogs such as Boing Boing or Gizmodo as favorites.
Reading news on Findory is easy. Read a few articles. Get personalized recommendations. Click on a few sources. Add a few favorites. Read more articles. Get more personalized recommendations. It's a virtuous cycle. The more you use Findory, the better it gets!
Contrast that with a using a normal feed reader. First, you hunt down a few RSS feeds. Manually cut-and-paste URLs into the feed reader. Hunt down more feeds. Manually add them. Skim all your feeds desperately looking for interesting articles. Realize that many of the feeds are boring and useless. Remove those feeds. Laboriously hunt down more feeds. Realize you now have too many feeds and can't read them all. Remove some feeds. Ugh. You spend more time configuring and customizing than reading news.
Customization and personalization are at opposing ends of a spectrum. Most feed readers are all the way at the extreme of customization, requiring readers to do work -- lots of work -- to be able to read news.
Findory is a different. It's personalized and learns what you need. It requires no effort. It's easy. It all just works.