It's being widely reported that MSN switched to its new, home-grown web search engine. Congratulations to Brady, Erik, Mez, Chris, and the rest of the MSN Search team.
MSN promises their search will offer a "more personalized search experience" than the competition. Interesting that MSN sees personalization as their differentiator.
Chris Payne (VP at MSN Search, ex-Amazon.com) posts about the launch on the MSN Search weblog.
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2 comments:
I think this blog shows how well a weblog can be used to convey a specific marketing message, "Personalization everywhere."
Preach it!
Well, personalization is what this weblog is about, Seun.
"The search war is personal: Personalization and customization in web search and online news"
I do try to stay on topic.
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