Doing better than Google

In the New York Times today, Bob Tedeschi quotes Google Director Marissa Mayer as saying:

"Thinking long term, my gut sense is that, yes, there will be a search engine that knows more about me and as a result does a better job than Google does today. It's my hope that that search engine is us, but it's a further-reaching thing."

Personalized search is the future. What is and is not relevant varies from person to person. At some point, to get further improvements in relevance rank, search engines will have learn each searcher's needs and show different results to different people.

Findory has taken some first steps ([1] [2]) toward personalized search. Findory is alone in field. No other commercial search engine learns individual searcher's interests and changes the order of search results depending on who you are and what you have done.

If you want to see the future, take a look at what the innovative little startups are doing.