- Workers are increasingly deluged with e-mail and instant messages. They can troll through scads of information on the Web and in corporate databases. But finding just what they need when they need it is tough.
"The software challenges that lie ahead are less about getting access to the information people need, and more about making sense of the information they have," Gates writes.
Personalization must be part of this vision. Search can help you find things when you already know what you want; personalization helps surface useful information when you don't already know what you want.
Personalization offers a way to find focus. It learns what you like, shows you what you want to see, and filters out the rest. It extracts knowledge from the information chaos and helps you get the information you need.
[Found on Findory]