John Battelle mentions Search.com's latest update and Gary Price posts a brief review.
I have to agree with Gary. Picking the colors for your page and checking off which data sources to use do not equal personalization.
CNet's press release claims "with its new personalization features, Search.com is raising the bar even higher" and that "users easily [can] adjust virtually every aspect of the site to create a completely customized experience." I can understand why CNet is trying to jump on the personalization bandwagon, but this looks like a lot of marketing and very little technology.