- MSN is pursuing what [Chris] Payne called "implicit personalization." He hinted that the personalization technology used in its recently launched NewsBot service will migrate over into the mainstream web search service the company plans to launch later this year.
Chris also seems to be claiming that the personalization technology developed for MSN Newsbot can be transferred to MSN Search. This is also surprising. News is very different than web search. Different data and different problems require different approaches. Findory is developing our own personalized search product. The techniques being used are quite different than the personalization for Findory News.