Microsoft's personalized search

Giving up on the more subtle hints ([1] [2]) of earlier comments, Bill Gates says outright that Microsoft will be launching personalized search:

Microsoft said on Monday it was aiming to make search services customized for users so that results would be based on individual preferences and interests. "We're going to make search extremely personal," Microsoft chairman Bill Gates told an audience of computer science and technology researchers.

Personalized search promises to deliver search results that are more relevant by taking into account an individual's interests based on previous search queries and other information.

[Thanks, Gary Price, for pointing out the article.]