Search engine personalization: The fallout

Jonathan Oxer writes about personalized search, focusing on privacy issues and the impact on search engine optimization (SEO) companies. As Jonathan points out, privacy issues can be overcome by keeping users anonymous, as Findory does. After agonizing about the impact on SEO firms, he ends up saying they should just do the right thing and "create a site that is genuinely useful to real people, with content they are interested in and good usability." Seems obvious, doesn't it? Instead of focusing on cheating the system, focus on making your site genuinely interesting and useful.