- Most industry analysts and search engine experts say that Google arrived at its current position by offering more relevant search results than its rivals could, with a vast cache of Web pages and a stripped-down site that does not distract users. The question being debated by analysts and executives is whether the company will be able to use its technological resources to protect that position after it goes public.
Google has been forced to place bets on certain technologies, and some industry executives argue that if the company has bet wrong, it is likely to find itself vulnerable.
The article holds out personalized search as an opportunity to unseat Google, but then just as quickly snatches it away:
- There are some indications that the major search engines - Google, Yahoo and Microsoft - are all betting on personalization, the idea that collecting user information and tracking the Web sites a user visits can create more precisely tailored search results.
But [Raul] Valdez-Perez [CEO of Vivisimo] argued that personalization efforts were likely to fail. "The problem is that everything you type will return an overload of information," he said. "Companies such as ours are betting on new ways to organize information."
The article ends by claiming that Google has been unsuccessful outside of web search:
- So far the company has not had proven success with services like e-mail, catalogs, personalized searches, news and wireless search services.