- Our entire focus has been on building our algorithms from the human side of the search equation, not the data side. I have spent the last decade studying cognitive styles, and how who you are as a person affects how you deal with information.
[We] use human sciences to predict what a person wants to see. Our information amplifier learns from current interest patterns, and amplifies implicit search interests.
Humanity is facing a subtle but pervasive shift in the way in which we perceive reality and interact with the world and other humans, and that this would be increasingly mediated by technology. In the future we will walk into a room, and an immersive world of information will flow around us, engaging all of our senses.
But, I have to say, it's nice to see people approaching search from such a different perspective. After all, experimentation is the key to innovation.