- This is not a move that will give MSN a big market-share gain; instead, it's a first step to stop the market share loss that MSN Search was experiencing. A new search engine was an absolute strategic necessity, but the hard work comes after the engine is perfected and fully launched to the entire population of MSN. This will include positioning not only the search site, but also MSN itself to customers, as a better web experience than Google.
Monday, November 15, 2004
MSN's long road ahead
US Bancorp analyst Safa Rashtchy says of MSN's new search engine:
Posted by Greg Linden at 6:14 PM